BERNADETTE does not claim to be a sustainable brand. Instead, the young luxury brand commits in being the most responsible version of itself.
At a time when the luxury fashion market is centered around newness and consumption, BERNADETTE focusses on making efforts to minimize its social and environmental impact.
Admonishing the trend-driven world the brand exists in, BERNADETTE’s designs are both contemporary and timeless. Each garment is made to last.
Circularity being a top priority on its sustainability agenda, BERNADETTE is also devoted to a zero-waste production. Overproduced and unsold stock are revived during the brand’s archive sales, and fabric left-overs will be given a second life during the production of exclusive lines for the brand-owned webshop.
Garments sold on the webshop are also shipped in post-consumer recycled and recyclable cardboards.
With regards to the production process, BERNADETTE commits to a “produced in Europe only" policy. All garments are produced in collaboration with Belgian partners, manufacturing in Belgium and Romania. This local production contributes to a reduced CO2 footprint of the brand’s value chain as all orders are shipped from the studio in Antwerp, Belgium.
Besides, 95% of the textiles used for BERNADETTE garments origin from Italy. And although the majority of each collection is made of natural fabrics such as silk, BERNADETTE is working hard to introduce more responsible fibers into upcoming collections, by finding the best versions the industry has to offer for fibers such as cotton and viscose. BERNADETTE’s fabric suppliers commit, for example, to a constant research of textile raw materials produced through sustainable processes (e.g. organic cotton, recycled polyesters, FSC viscose, ECOVERO viscose, etc). The production of fabrics also uses energy produced through renewable sources.
In the end, as a young brand, BERNADETTE wants to change the customer’s perception of a product to what it’s worth, rather than what it costs.